Did you know that more than 2.14 billion consumers already shop for goods and services online?
Starting an online business in 2022 is easier than ever. But in order to keep it thriving, you will need a robust web host to keep it fast and fully functional at all times. As a result, many companies are turning to Virtual Private Servers (VPS).
So, what exactly is a VPS? How can you bring value to your business?
In this guide, you’ll learn all there is to know about virtual private servers and how they can help you maintain a strong digital presence.
IT services and businesses become online
It was thought that bringing your business online is just a nice addition to your overall branding strategy. It has now become a necessity, especially if you want to face the fierce competition. Whether it’s a full-fledged e-commerce store or just a digital catalog of your company and services – owning a website today is a no-brainer.
Let’s go through some of the main reasons why internet connectivity is critical to businesses.
Improve your company’s image
You’ve probably heard people say things like, “This is a reputable company that has its own website.”
When clients want to check the credibility of a company, the first thing they do is research it online. If he does not have a web profile – he will undoubtedly raise some red flags and could easily lead to the loss of potential customers.
It often costs a fortune to build a real business from the ground up. You have to build it, hire a large number of employees, market it, and wait for it to take off.
On the other hand, all an online business requires is a reliable web hosting company, a well-designed website, and a solid marketing strategy – a project that is much more affordable in terms of finances.
Why stay local when you can go global?
Using the Internet, companies can now market their products and services on a global scale. Having a physical store is great but it limits your target customers to your region, city or country. In comparison, being online allows customers from all over the world to access your virtual store and call you for work.
Another important benefit of running your business on the Internet is the ability to run it from anywhere at any time. You don’t have to be physically available in an office – all you need is your laptop, internet connection, and the world is your desk
A digital business can help you connect with your customers around the clock if you want to. You don’t have to worry about different time zones and you can make new sales even when you are sleeping.
On the contrary, physical firms can only work for a limited number of hours. While some businesses are open 24/7, the process is more expensive and complicated to manage successfully.
What is a VPS?
There are different types of web hosting – shared, virtual private (VPS), and dedicated hosting are the main servers.
Shared plans include multiple websites hosted on the same server, all using the same set of system resources (RAM, CPU, storage, etc). When your website is hosted on its own physical machine, this is referred to as dedicated hosting.
VPS is the perfect compromise. This type of service uses virtualization technology to split a single server into multiple virtual machines. The difference between shared and VPS hosting is that with the latter, you do not share server resources with other members. Instead, each virtual instance is set up with its own feature pack.
The benefits of a VPS and why you need it
With so many services and plans available in the market these days, choosing a web hosting provider for your business can be challenging.
Despite the availability of cheap options, such as shared hosting and various enterprise solutions, many companies prefer VPS.
Let’s find out the reasons behind this trend.
Affordability is one of the strongest factors that makes VPS technology desirable for growing businesses. Despite the fact that VPNs cost a bit more than the shared plans, they have managed to provide the advantages of dedicated servers at a significantly cheaper price.
With custom solutions, you have to rent an entire server even if you don’t use all of its resources, which is not cost-effective for medium-sized businesses. In comparison, there are more and more VPS options for every budget nowadays.
One of the biggest drawbacks of shared hosting is the need to divide server resources with other users.
In the world of online business, it is crucial to have a fast and readily available website. If one or more clients consume excessive resources, your site on the same server can easily experience slow speeds and frequent downtimes.
It’s a different story with virtual machines. While you have neighbors on the physical server, each user has a private environment with full control over the allocated resources.
As a result, virtual private instances provide better performance, faster website speeds, and stable uptime.
VPS is a very flexible hosting solution. It works very well with different business projects, such as e-commerce stores, WordPress sites, streaming services, and game projects.
In addition, you get more freedom to choose your preferred operating system and software applications to install instead of shared packages.
Virtual Private Servers also come in unmanaged and managed forms. Self-managed services are cheaper and more convenient if you have some technical skills to operate and maintain your machine.
Choosing the managed option helps save time and is ideal if you are not tech savvy. You will have an expert from your service provider to help take care of all the server responsibilities, allowing you to focus on your business and the best way to promote it.
If your business is rapidly expanding and you cannot predict how much traffic your website will receive, then a VPS is the perfect solution for you.
Choosing a virtual private server means accessing large amounts of storage, RAM, and bandwidth to handle multiple websites or increase traffic with ease. Unlike shared hosting, you don’t have to worry about frequent upgrades to a higher level as you bypass your package restrictions. You can also scale your resources up and down whenever you want to make sure you never overpay for something you never use.
Virtual machines are known for their high levels of security, and this is one of the benefits they share with dedicated servers. In addition, you have the freedom to install custom security software and firewalls to further strengthen your defenses.
Note that a large part of your website’s security is determined by how well you protect your pages. Even if your host implements the most stringent security measures – you also need to make sure you follow all security guidelines.
Over the past decade, the business landscape has been in a state of constant transformation. You can enhance your company and improve the entire shopping experience of your customers beyond your physical location by owning a website or selling on an e-commerce platform.
If you are already running an online business and your website is gaining more traffic, you will need an effective solution to stay competitive. It’s time to make the most of your site’s resources by moving to a VPS server.
Although VPS is a bit more expensive than the shared plans, this type of hosting offers you a favorable cost-benefit ratio without having to chew a hole in your wallet with a dedicated server package.