The internet’s favorite fashion archive expert has aspirations beyond the bottom line

Kim Russell, like many other black creatives working in the fashion field, had an unorthodox path to gaining exposure in the fashion world.

If you have any remote interest in fashion – in addition to being “hard online” as they say – you’ve likely run into TheKimbino via retweet Or while scrolling normally on Instagram. Russell has become one of the most discussed digital archivists on social media, known for her sharp analysis, quick wit, and has quickly escalated to being one of the most visible and influential accounts on TikTok and Instagram. This work has given her some unique opportunities: she has appeared in several fashion magazines, written a style column for The Face and is followed by some notable names. (Kim kardashian Tweet Russell’s birthday last year.)