The disco decade and baggy pants – ’70s style has been a mainstay in fashion for years, but the decade’s nostalgic style that brought us geometric prints and carpeted walls is making its way back into our homes as well.
One throwback-inspired house has grabbed special attention online. Sarah Arnold, 26, lives in Nebraska and runs the TikTok highwaychilev account
In one of the videos that has garnered 5.6 million views, Arnold wrote, “With a little luck and a lot of extravagance, you can also have a kitchen that ditched the ’70s.”
Delighted by the decor, more than 82,000 followers on TikTok are enjoying Arnold’s content, with one user writing, “This is what I want my house to look like,” another commenter said, “I’m a ’70s kid and that’s so cool.”
Arnold said NEWSWEEK: “I was raised by my mother who instilled in my sisters so much the importance of thrift! Everything used was my childhood mascot, and I definitely felt the stigma attached to fake clothes in the early 2000s when I was in elementary school!”
“But as I’ve gotten older, I’ve come to love to provoke the extravagance myself, so I suppose you could say I’ve been saving my whole life!”
In recent years, the US flea market has been booming. The second-hand and resale clothing market was estimated to be worth $27 billion in 2020 and trends suggest it could reach $77 billion by 2025, according to a Thredup survey.
Arnold admits that her style has changed countless times throughout adolescence and into adulthood, but the ’60s and ’70s have been a topic since she was young.
“My high school dorm room was covered in posters of Jimi Hendrix, Led Zeppelin and Dope,” she said, “My beauty really exploded when my partner and I bought our first home last year.”
In October 2021, Arnold and her partner moved to Omaha, Nebraska and the internet-famous home began to take shape.
“We brought quite a few with us on our commutes, and so the vast majority of our group has been coordinated in the past 12-24 months. Of course, I’ve had a few staples since I was younger, but I really held off on furniture and big things until we knew we weren’t going to move much.”
After spending plenty of time turning her home into a dreamland in the 1970s, Arnold said the COVID-19 pandemic prevented her from showing off it to visitors. “I really wanted to be able to share all my projects,” she said. “So finding a whole community of people online with the same aesthetic and vision that I had was very special.”
As an admittedly extreme, Arnold’s love of ’70s decor is considered down to the last detail.
“I feed off serotonin that comes from a room full of natural light, and there’s nothing more comforting than a rugged rug and a million houseplants,” she explained. “Bringing all that color into my home makes it hard for me to feel depressed or depressed, even in the seasons, because it’s always cheerful and bright. I feel at home surrounded by meaningful groups and walls full of artwork.”
In addition to finding her own household items, Arnold also sells her finds from the ’60s and ’70s on her Instagram account – allowing others to take advantage of her economic skills.
“When I lost my service job during the height of the COVID-19 pandemic, I started selling some personal vintage items in order to make some much needed income and got a lot of support and attention,” Arnold said.
“I originally only sold items from my home, but the elegant antique style quickly ran out, so when I expanded I sourced from estate sales and thrift stores.
“I used to have a very poor understanding of resale, and while I still think there are a lot of unethical practices, I find that I can sustain myself by selling items that I would only be happy with in my home.”
By repeatedly capturing thousands of views on videos of her home and thrift trips, it’s clear that Arnold’s passion for ’70s decor is being shared online. Many commentators often gawk at the style. One commenter wrote, “This is my dream,” while another said, “So comfortable! I love the house it looks like I live in.”
Arnold hopes her content and shop will open minds to both used and antique household items. She said, “If I can use my online beauty to encourage this more sustainable path, I’m so happy to be able to do that.”