St. POLL, Minnesota – (BUSINESS WIRE) – March 15, 2022 –
HB Fuller (NYSE: FUL) announces a new partnership with Richard Rawlings, owner of Gas Monkey Garage, social media maverick and star of several popular TV series, such as Fast N’ Loud® and Garage Rehab, to promote Gorilla Professional Grade (known as Also known as GorillaPro®) in the United States and Canada.
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HB Fuller announces new partnership with Richard Rawlings (Image: Business Wire)
Rawlings will appear in a series of promotions and media as a spokesperson for Gorilla Professional Grade MRO (Maintenance, Repair and Operations) products that include thread tanks, retaining compounds, sealants, instant adhesives, epoxy, urethane, and anti-seize lubricants.
Rawlings and his team at Gas Monkey Garage exclusively use Gorilla Professional Grade chemical tools when repairing their shop equipment, along with using the products during professional automotive restoration projects. Rawlings will also promote products in the various Gas Monkey® series of videos, how-to videos, social media content, public appearances, and special events.
The unique partnership between HB Fuller and Rawlings will enable Gorilla Professional Grade products to disrupt an industry that has been overshadowed by one or two legacy brands for decades. This partnership is among the first in the industry to directly promote and deal with professional maintenance personnel.
“Richard Rawlings has a unique entrepreneurial spirit and has seen significant growth with Gas Monkey Garage through a large following, he is one of the fastest growing influencers with maintenance professionals,” said Scott Burgandy, Vice President of Product Management and Marketing at HB. Fuller Engineering Adhesives Business Unit. “Gorilla Professional Grade products are innovative chemical tools designed for maintenance professionals for everyday use in the most demanding and demanding environments. Under an exclusive brand license agreement with the Gorilla Glue Company, HB Fuller has created GorillaPro, a professional line of products for maintenance, repair and operations, and will target formula Demographics of Richard Rowling’s main audience. Richard has built an exceptional following of professionals and will help promote GorillaPro and help us reach deeper and broader reach our key customers and users.”
As part of the partnership, Gas Monkey Garage will build a one-of-a-kind custom service vehicle in an 8-part video series premiering on Rowling’s social media channels. Rawlings will leverage his innovative vision to manufacture an “ultimate service truck” with a working utility bed that will serve as a showcase for GorillaPro products for the MRO industry. The truck-build series is scheduled to premiere in mid-2022 through the third quarter of 2022.
“GorillaPro is a full line of professional products designed for mechanics, installations, maintenance professionals, dealers, and blue-collar workers,” Rawlings said. “For us at Gas Monkey Garage, we saw the opportunity to connect our audience and followers with products we trust and use daily. We put a plan together that allows us to have some fun and our viewers will enjoy watching. We know a lot of people are set in their ways when it comes to the chemical tools they used. historically in their stores, and we’d love to show everyone that GorillaPro products truly exceed their expectations. Bottom line, these products are brute force. Professional Grade.™, and that’s it.”
About Gorilla Professional Grade
HB Fuller and Gorilla Glue combine technology, innovation, and unbridled brute force to deliver the next evolution of solutions for countless industrial repairs, with Gorilla Professional Grade, a best-in-class MRO product line that includes threaded tanks, retaining compounds, sealants, and adhesives Instant, epoxy, urethane, anti-caking lubricant. All Gorilla Professional products and packaging in the range are engineered to ensure plant uptime and mechanical equipment reliability while assisting professional maintenance personnel with best-in-class tools such as a variety of single-use, easy-to-mix DOUBLE/BUBBLE® epoxy, instant adhesives featuring smooth round bottles and dispensing tips. Clogging-free, anaerobic gel pump refills for ease of use and manual dispensing. Gorilla Professional Grade products are sold through a network of distributors and at www.gorillapro.com. Links will be posted by Richard Rawlings to promote the Professor’s Degree product line.
For more information visit hbfuller.com or gorillapro.com.
About Richard Rawlings’ Garage and Jazz Monkey
Richard Rawlings, owner and founder of Gas Monkey Garage, is the star of the world famous series Fast N’ Loud ® and “Garage Rehab.” Since creating Gas Monkey Garage in 2004, Richard Rawlings is still anything but the ordinary. Having built two custom cars commissioned by Hot Wheels ®Setting several world records, and promoting Gas Monkey Garage as a household name, Richard does anything but merge!
Aside from his garage and TV shows, Rawlings is a savvy entrepreneur, turning Gas Monkey Garage into a full-fledged brand, owning multiple restaurants/venues, selling merchandise worldwide, and becoming a social media maverick with over 20 million followers. Learn more about Richard Rawlings and Gas Monkey at GasMonkeyGarage.com.
Unless otherwise noted, trademarks are owned by HB Fuller Company or one of its affiliated entities. Gorilla, GorillaPro, and Gorilla Professional Grade are registered trademarks of The Gorilla Glue Company. Gas Monkey and Gas Monkey Garage are registered trademarks of Gas Monkey Holding’s LLC. Fast N’ Loud is a registered trademark of Discovery Communications, LLC. Hot Wheels is a registered trademark of Mattel, Inc.
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Contact: Kimberly Sinclair
Keyword: United States North America Minnesota
Industry keyword: other general automobile industry in the automobile industry chemical/plastic materials, other automobile manufacturing with outstanding performance and special interests
Source: HB Fuller
Copyright Business Wire 2022.
Published: 03/15/2022 08:30 AM / Disc: 03/15/2022 08:32 AM