Global Internet Search Portals Market Report 2022

NEW YORK, March 8, 2022 (GLOBE NEWSWIRE) – announces the release of “Global Internet Search Portals Market Report 2022” –
$0 billion in 2021 to $223.69 billion in 2022 with a compound annual growth rate (CAGR) of 18.4%. The growth is mainly due to companies rearranging their operations and recovering from the impact of COVID-19, which earlier led to restrictive containment measures including social distancing, remote working and closing of businesses which led to operational challenges. The market is expected to reach $418.89 billion in 2026 with a compound annual growth rate of 17.0%.

The Internet search portals market consists of sales by entities (institutions, individual merchants or partnerships) that operate websites that provide a search engine for the creation and maintenance of comprehensive databases of Internet addresses and content in an easily searchable format. This industry includes Internet search sites and covers other additional Internet services such as email, communications to other websites, auctions, news and other limited content and serves as a home base for Internet users.

Only goods and services that are traded between entities or that are sold to final consumers are included.

The main website types for internet search portals are working websites, internet search websites and others. Internet search sites are used to enter a query into a search engine that results in both paid and organic results.

Internet search portals are distributed through offline channels and are used for personal and business applications.

Asia Pacific was the largest region in Internet search portals market in 2021, and Africa is expected to be the fastest growing region in the forecast period.

The regions covered in this report are Asia Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa.

The increasing use of mobile internet is expected to boost the growth of internet search portals market during the forecast period, as mobile devices are gaining importance for internet access via desktop computers due to the ease of use and portability that mobile devices provide to consumers.

According to the World Advertising Research Center (WARC), 2 billion people are currently connected to the Internet only via their smartphone, which is 51% of the global base of 3.9 mobile phone users. In 2020, American adults spent an estimated 470 minutes (seven hours and 50 minutes) per day using digital media. In 2019, according to a survey by Pew Research, about 37% of adults in the United States preferred to access the Internet through their smartphone which has doubled in the past five years. With the improvement of mobile technology, about 58% of people aged 18-29 and 47% of people aged 30-49 can access the Internet using their smartphone. Hence, the increase in mobile internet usage is expected to increase the internet traffic and thus will drive the growth of internet search portals.

Increased antitrust and privacy issues in internet search are expected to hamper market growth in the internet search portals market, as search portals collect and use information such as IP address, site status and other data from user history and sell the information to advertisers in order to deliver targeted advertisements and more .

The unfair practices of internet search portals lead to market dominance with few players and reduced market share to other opponents. In 2019, the European Union Commission fined Google €1.49 billion for antitrust violations in search advertising, related to Google’s sale of advertising space related to searches conducted on third-party websites. Google has a large percentage of market share in the market and has had to create a search selection screen for android users when setting up a new device as a result of antitrust and regulatory activity being done in Europe around default search on Android devices. The EU Commission has found at least one clause that results in unfair competition in 200 ad hoc agreements with major sites using AdSense. Thus, increasing antitrust and privacy issues with online search portals are expected to hamper the market.

Joint ventures between internet portals and new publishers are trending in the online search portals market where news consumers prefer online and mobile news over print media, and news publishers suffer significant revenue decline with global digital transformation and face challenges to survive.

With this, the disputes between new publishers and online portals are getting more intense. According to a digital news report published in 2020, about 77% of South Korean news readers have access to online news portals and an average of 30% in 36 other countries.

In 2019, Google and formed a joint venture to create Newspack, a fast, secure, and low-cost publishing platform designed specifically for the needs of small newsrooms. has received $2.4 million in funding from Google and its partners to build a news publishing platform. In this digital age, it is clear that online platforms will replace people’s consumption of print news leading to joint ventures, partnerships and collaborations between online portals and news publishers that are currently trending in the market.

In 2019, Yahoo Japan, a subsidiary of Japan-based SoftBank, entered into a merger agreement with Line Corporation, a Naver subsidiary for an undisclosed amount. Even better, Line’s messaging app and other businesses will be effective to compete against competitors from the US and China.

Line Corporation, is a Tokyo-based subsidiary of South Korean Internet search engine Naver Corporation, whose main focus is the development of mobile applications and Internet services, especially the Line Communication app.

Countries covered in the online search portals market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

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