Why you should time your iPhone and iPad purchase for a calendar

On Tuesday, Apple will host a product event to present… something.

You can get a good hint from outside reporting from the likes of Bloomberg’s Mark Gurman (who got the March 8 date in advance), which points to the updated iPhone SE and iPad Air. But you can also look at Apple’s archive of recent product events for guidance on this — and whatever Apple will show later this year.

Last April, Apple unveiled an updated iPad Pro and a new line of iMac desktop computers on the Internet. A year ago, the California-based Cupertino company introduced the current iPhone SE, but it has grounded in physical or online production due to the pandemic.

Apple was more predictable in the late summer and early fall, when it introduced new iPhones every year for the past nine years — accompanied in recent years by Apple Watch updates.

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The pattern is clear: “iPhones and Apple Watches in September and iPads in March (or so),” wrote Adam Engst, publisher of the long-running Apple newsletter Tidbits. He cited primary sources of demand for product launches in fall and spring: For the holiday season, “make sure you have products on the way to order in November/December.” And the education buy season in the summer? “Be sure to have products to buy in June/July.”