North America Mobile Situation Awareness Market Report 2022: Strategic Partnerships and Expanding the Set of Critical and Important Communication Capabilities Powering the Industry

Dublin, 07 March 2022–(BUSINESS WIRE)–The report “Strategic Partnerships, Expanded Suite of Mission-Critical Communications Capabilities Strengthen North America Mobile Situation Awareness Market” has been added to ResearchAndMarkets.com Show.

This study investigates strategic imperatives, adoption dynamics, and potential growth opportunities. Revenue forecasts are provided for two product categories:

  • Public Safety – Firefighters, Police, EMTs, etc.

  • Private Security – Security guards in the enterprise sector, such as manufacturing, higher education, and utilities and health facilities. Awareness of and interest in MSA’s product is on a growth path in each of these target segments.

The overall market is expected to show a compound annual growth rate of 28.2% during the study period 2021-2027.

As top-tier wireless carriers make situational awareness a key component of their massive strategic public safety initiatives and with first responder communications and guidance increasing in importance in turbulent times, Mobile Situation Awareness (MSA) solutions are gaining significant interest in the North American market.

This study defines MSA as solutions that provide near-real-time information and guidance on critical field situations for Central Command and emergency first responder teams via their mobile devices.

MSA solutions form a stronger communications link between command personnel and users at the edge and can include area and perimeter mapping, location and condition of personnel and other markers, emergency calls and alerts, related images and videos, collaborative team workspaces, event playback, push-to-talk integration, and playback Interface with traditional – but very limited terrestrial mobile radio (LMR). The typical form factor of a mobile device is a smartphone (both regular and rugged).

The mobile state awareness market is still in its early stages, with three main types of service providers competing for revenue and participation. Both MSA users and providers will want to monitor products, vendors, technology roadmaps, market trends, partnership opportunities, and evolving customer needs.

They will also want to track the growth challenges in today’s mobile state awareness market, including: 1) customers’ persistent concerns about security, reliability, and control, 2) the somewhat slow approach to product development on the part of wireless carriers, 3) a long sales cycle Sometimes, and 4) heavy reliance on direct sales channel.

Companies interviewed in this study include AT&T, Intrepid Networks, and Verizon.

Key issues addressed

  • Who are the current major providers (vendors and channels) in this industry?

  • What is the current sales channel mix?

  • What is the expected revenue for the mobile situational awareness market as a whole and for each of the two product segments examined?

  • What are the three most important strategic imperatives affecting today’s mobile situational awareness industry?

  • What are three potential growth opportunities in this industry?

  • What are the main drivers and limitations for adoption in today’s mobile situational awareness industry?

Main topics covered:

1. Strategic imperatives

  • Why is it getting harder to grow?

  • Strategic imperative

  • The impact of the three most important strategic imperatives on the mobile awareness industry

  • Growth opportunities fuel the growth pipeline

2. Growth Opportunity Analysis – Mobile Phone Situation Awareness Market

  • Analysis scope

  • fragmentation

  • Main competitors

  • Key growth metrics

  • Distribution channels

  • growth engines

  • growth restrictions

  • prediction assumptions

  • Income forecast

  • Revenue forecast by sector

  • Revenue forecast analysis

  • Pricing trends and forecast analysis

  • competitive environment

  • Main Provider Profile: AT&T

  • Principal Provider Profile: Bold Networks

  • Main Provider Profile: Verizon

3. Analysis of Growth Opportunities – Public Safety

  • Key growth metrics

  • Income forecast

  • forecast analysis

4. Analysis of Growth Opportunities – Private Security

  • Key growth metrics

  • Income forecast

  • forecast analysis

5. Growing World – Mobile Condition Awareness Market

  • Growth Opportunity 1: Create and Deepen White Label Partnerships to Reduce Perceived Risk to Customers and Expand Revenue Stream – 2022

  • Growth Opportunity 2: Develop Managed Service Offerings to Expand Markets and Increase Sales – 2022

  • Growth Opportunity 3: Optimizing MSA Solution Integration to Increase Customer Satisfaction and Increase Profits – 2022

6. Next steps

mentioned companies

  • AT&T

  • gallant networks

  • Verizon

For more information on this report, visit https://www.researchandmarkets.com/r/rntwd4

View the source version on businesswire.com: https://www.businesswire.com/news/home/20220307005631/ar/

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