Apple’s upcoming iPhone SE brings 5G speeds to people who just want an iPhone

Apple iPhone 13 Pro

The iPhone from Apple is its most important product.

James Martin / CNET

Since its introduction in 2007, the iPhone from Apple has been known as an excellent device, at an affordable price. But on Tuesday, Apple is expected to turn its attention to its less expensive smartphone instead.

Unlike $699 iPhone 13 or $1099 iPhone 13 Pro MaxiPhone SE is not meant to impress high-end features like Ultra bright screensAnd the room sensor laser or macro photography As much as it was supposed to satisfy at a much lower $399.

β€œThe first iPhone SE was a huge hit with many customers who loved its unique combination of compact size, high performance and affordable price,” Phil Schiller, former Apple chief marketing officer, said in a press release when announcing the latest version. two years ago.

Apple hasn’t tilted its hand on what the upcoming iPhone SE will get, but it’s expected to support 5G wireless as a standout feature. This may seem like old news to anyone who has been carrying a 5G phone for the past couple of years. But it might tempt people who might refuse to buy a phone that costs roughly the same average month’s rent.

“It’s an iPhone for people who don’t want all the bells and whistles – they just need a phone, and that’s what sets it apart,” said the CCS Insight analyst. Ben Wood.

He added that part of Apple’s success over the years has come from offering a range of products that deliver what a diverse group of people want. “Not all Apple buyers feel they need to have their own cutting edge,” he said. They just want an iPhone.

The potential Apple iPhone SE upgrade comes at a time of international turmoil. The company’s event will be broadcast from its headquarters in California, some 6,000 miles from Ukraine, the country that has been the epicenter of Europe’s largest war since World War II. The fighting caused by Russia’s unprovoked invasion comes while the world is still battling the COVID-19 pandemic. The virus continues to spread amid global vaccination efforts, infecting more than 52 million people over the past month alone, and killing more than a quarter of a million. Business leaders, who have passed supply chain nightmares, employee health and increase inflationThey say they are still not sure when life will return to normal.

Hey Siri, give us a hint!

CNET reviewer Patrick Holland described the 2020 iPhone SE as “the most value-for-dollar of any phone sold by Apple” when it debuted.

James Martin / CNET

5G payment

The new iPhone SE is not expected to be Apple’s only product announcement on Tuesday. The company has also been rumored to be preparing new iPads with updated designs, faster chips, and Possible wireless charging support. In addition, his Mac Mini is expected to be updated, and $699 for PC This is slightly smaller than a coffee table book, which is designed to connect to a separate monitor, keyboard and mouse.

But the iPhone SE may attract some of the most attention when the event is over, by representing not only the lowest-cost iPhone, but also the company’s latest lineup to run on 5G wireless.

Apple executives have repeatedly said they believe many people still need to upgrade to the new wireless standard, as phone companies have invested billions in network upgrades, new cell towers, and other efforts. To make technology work.

Cell carriers are also Turning off old 3G networksIt was introduced even before the first iPhone appeared. Most people have moved from 3G over the years β€” carriers say a fraction of their network traffic comes from 3G devices now β€” but some people who keep their old phones will have to upgrade.

“It’s not about the price point – it’s the recognition that there is a segment of the market that has an emergency phone or doesn’t have a love affair with their smartphone as other people do,” said Carolina Milanesi, analyst at Creative Strategies. She noted that Apple has also been offering free software updates to iPhone owners for much longer than its competitors, which in turn has helped keep older phones in circulation as manual or secondary devices.

It all may add up to another moment so Apple’s iPhone SE shines even more.