Apple and Samsung are taking opposite paths to a cheaper phone

Samsung Galaxy A53 5G is the company’s latest mid-range phone.


an Apple And the Samsung He seems to agree on one thing: You don’t have to pay close to $1,000 to get a good phone anymore. But their respective visions differ greatly when it comes to what makes a file Affordable phone Worthwhile.

This difference in approach has been fully apparent over the past two weeks. Both companies held virtual speeches to announce new phones under hundreds of dollars that grab the headlines iPhone 13 And the Galaxy S22. Apple was the first to own Happened on March 8th Announcing the $429 iPhone SE. Apple’s phone looks as low-priced as the 2017 iPhone 8, but it comes with 5G and the same processor as the iPhone 13. Samsung To be continued on March 17th by presenting Galaxy A53 5GThe $450 phone comes with some of the same features as its more expensive counterparts, including a nearly borderless display and a multi-lens camera.

The ads reveal a lot about the technology that Apple and Samsung see as essential to a modern phone. Apple prioritizes providing the latest processor at a lower cost, even if that means implementing an outdated design and a less versatile camera. You could argue that Samsung is taking the opposite approach. Samsung’s budget phones usually run on less powerful chips than the Galaxy S phones, but they’re packed with a modern design that at first glance can confuse it with its more expensive devices.

For Apple, the iPhone SE It’s a cheaper way to attract new shoppers to services like iMessage, Apple TV, Apple Arcade, and the entire App Store. Meanwhile, Samsung is trying to provide premium features for less money.

iPhone SE is for people who just want an iPhone

Apple iPhone SE 2022

The 2022 iPhone SE looks just like the iPhone 8. But it has an Apple A15 Bionic processor inside, which is the same chip that powers the iPhone 13.

an Apple

You’ll be forgiven for making a mistake between the iPhone 2022 SE and the 4-year-old iPhone 8. Like Apple’s older iPhone models, the new iPhone SE has a physical Home button with thicker bezels on the top and bottom of the screen. It also has a 4.7 inch screen, which means its screen is much smaller even than 5.4 inches iPhone 13 mini. There’s also only one 12MP camera on the iPhone SE, while Apple’s more expensive phones have two or three lenses.

These characteristics can make the new iPhone SE look old, but what matters is what’s inside. iPhone SE runs on the same A15 Bionic processor as the new iPhone 13. Not only should it make performance feel fast, but the new chip also means the iPhone SE will support new iOS features for years to come. While iOS 15 Works on older phones like the original iPhone 6S and iPhone SE from 2016, some features are only available on phones with newer chips.

That’s the full appeal behind the iPhone SE. It’s not about the latest technology like a depth scanner, multi-lens camera, or vibrant OLED display. It’s for people who just want an iPhone to perform basic daily tasks at the lowest possible price.

The iPhone SE allows Apple to reach shoppers on tighter budgets, who may have turned down the company’s pricier models in the past. And iPhone SE owners could one day switch to files AirPods O أصحاب owners Apple Watch friends. They may also subscribe to Apple Music or one of Apple’s iCloud storage plans. In other words, the iPhone SE’s allure isn’t about hardware – it’s a file Entry ticket for everything related to Apple.

Galaxy A53 5G tries to imitate more expensive Samsung phones

Galaxy A53 5G

The Galaxy A53 5G has a large screen and a multi-lens camera.


Despite its low price, the Galaxy A53 5G Almost indistinguishable from more expensive Samsung phones like $700 Galaxy S21 FE. Like most recent Samsung phones, it has a screen that covers almost the entire front of the device with a punch-hole cutout for the selfie camera. The Galaxy A53 5G looks like any other phone Samsung could have released in the past three years.

Samsung’s goal with the Galaxy A53 5G is clear: to offer advanced features for a device at an affordable price. It has a multi-lens camera system that includes a 64MP main camera, a 12MP ultra-wide-angle camera, a 5MP macro camera, and a 5MP depth sensor.

The screen can also increase its refresh rate to 120Hz for smoother scrolling – a feature previously only reserved for more expensive phones. By comparison, the iPhone SE has a single 12MP standard camera lens. 1000 dollars iPhone 13 Pro and $1,100 iPhone 13 Pro Max They are the only phones in Apple’s current lineup that can raise their screen refresh rates.

This does not mean that Samsung has not made any compromises with the Galaxy A53 5G. Unlike more expensive Samsung phones, the Galaxy A53 5G lacks a telephoto lens for zooming – a fair trade-off given its low price.

However, Samsung appears to be doing a better job of bridging the gap between its budget and premium phones than Apple. I haven’t tested the Galaxy A53 5G yet, but its predecessor made me never want to pay close to $1,000 for a new phone again. However, the Galaxy A53 5G does not benefit from having the same processor as its premium siblings such as the iPhone SE.

Instead, the Galaxy A53 5G is powered by Samsung’s Exynos 1280 chip, which is said to be a mid-range processor with gaming performance similar to the Qualcomm Snapdragon 778G, according to the SamMobile blog. This is the same chip inside the Galaxy A52S 5G, the variant of the A52 that was launched in the UK last year. But the Exynos 1280 is built using a 5nm manufacturing process just like the processor inside iPhone 13 And the Pixel 6. a Smaller nanometer It usually means more transistors, which leads to greater power and energy efficiency.

Samsung and Apple’s insights into what matters most in a phone


iPhone SE 2022 (left) and Galaxy A53 5G (right)

Amy Kim / CNET

Samsung and Apple have two different visions of what makes a good phone at a moderate price, and both approaches seem to have worked so far. Apple does not share sales data for certain iPhone models. But after the launch of the previous iPhone SE in 2020, Apple CEO Tim Cook noted that the device was a driver behind the iPhone’s growth during its fiscal third-quarter earnings call in 2020. He also said that the iPhone SE’s small size made it attractive to shoppers who didn’t You upgrade their phone a long time ago. The iPhone SE of 2020 was also one of the 10 best-selling phones of 2021, according to Counterpoint Research.

The Galaxy A series has also proven to be popular with Samsung. Galaxy A devices accounted for 58% of Samsung’s smartphone unit sales in 2021, according to Counterpoint Research data provided to CNET. The Samsung Galaxy A12 also made the same list of the 10 best-selling phones last year along with the iPhone SE.

The Galaxy A53 5G and iPhone SE are more than just cheap smart phones. They tell us what Apple and Samsung think are the most important aspects of our mobile devices. For Samsung, the answer seems to be long battery life, a large screen, and multiple cameras. On the other hand, Apple is focused on delivering performance similar to that of the most premium iPhones.