- Create a blog that drives traffic
According to Neil Patel, creating a blog that drives traffic is a way to dominate search engines and make money through e-commerce. Skilled African e-commerce marketers must research customer journeys and start effective inbound campaigns with a blog. Focus on your target audience and generate organic traffic to build your business.
Marketers prioritize creating blogs to increase organic traffic to generate sales and a positive ROI. Consider designing blog content to address your target audience’s pain points and provide solutions to make money from e-commerce.
According to Emarketer, 59% of e-commerce sales occur on mobile devices. Moreover, small retailers get 30% higher mobile conversion rate than large companies, which makes mobile optimization a must. If you want to make money from e-commerce, consider optimizing your website for mobile devices. When mobile users enjoy a seamless experience on your website, they turn to repeat customers.
It’s time for African e-business owners and marketers to make money by optimizing their mobile website. Consider simplifying your search and browsing processes to improve your user experience. Mobile responsiveness makes your website adapt to different mobile display sizes, ensuring a seamless experience for people of all ages.
3. Invest in Product Information Management (PIM) Systems
According to Motley Fool, getting your products online is an effective e-commerce strategy to increase sales. Search engines are embracing e-commerce businesses with an accessible user interface and constantly sharing products. Consider investing in product information management systems in order to improve competitors and ensure the long-term success of e-commerce.
Africans can update content in bulk with customer-optimized data to accurately see the right information. PIM makes product download easier and enables collaboration between internal teams. Moreover, the system optimizes meta descriptions and titles for on-page rank to increase sales.
4. Invest in the right platform
According to Big Commerce, choosing the right platform for your e-commerce business is essential to success. If you want to make a profit from the start, do a thorough research and invest in the right platform. Africans with excellent research skills can benefit from e-commerce using this strategy.
Research potential options growth and sales history before investing to accelerate growth and earn desired income. Consider choosing platforms with massive traffic flow, explosive growth, and sales history.
According to Big Commerce, using shopping ads from the start is an ideal way to earn through e-commerce. If you want to get direct sales from the start of your e-commerce company, use shopping ads to generate sales. African e-commerce businesses and marketers seeking growth should consider product-specific paid advertising with effective marketing strategies.
Google Shopping Ads is another way Africans can make money through e-commerce. If the product description meets the customer’s needs while searching for products on Google, the product will appear on the screen. Africans can make money by setting up customer-targeted ads from the start without national restrictions or barriers.
6. Get your products on multiple channels
According to eDesk, deploying products across multiple channels is a strategy to attract customers and drive growth. Diversification is an effective sales improvement strategy for every e-commerce marketer. African e-commerce companies with clear distribution channels can grow and expand without limits.
Walmart, eBay, and Amazon are just a few of the websites where e-commerce marketers can list their products for profit. There is no limit to the number of platforms to get your product for sales, but there are strategies that target your audience. You can create a seller account on these platforms and enjoy the benefits of viewing these channels.
7. Automate your e-commerce operations
According to Global Trade Mag, automation can positively impact multiple areas of your e-commerce business. The more you automate your e-commerce business, the faster it will grow. Automation is an ideal strategy for Africans to grow an e-commerce business. From inventory management to order fulfillment customer service and sales, Africans can benefit from automation in the e-commerce industry.
Adopting a landing page builder is a great way to automate your work. You can expand your market with new storefronts with this tool. Furthermore, you can automate email follow-ups and sales data to improve sales and business growth.
8. Invest in search marketing
According to Smart Insights, investing in search marketing is a way to accelerate the growth of your e-commerce business. Search Engine Optimization (SEO) is a low-cost option for business growth with a high return on investment. Search Marketing will optimize your e-commerce site for search engines and attract new customers.
African e-commerce companies can improve search engines by updating rich and relevant content. Consider bug-free optimization and promote an excellent user experience for your audience. Investing in search marketing is important because it sells content on your website with the right keywords.
Africans can make money in the e-commerce industry with a blog that drives traffic and improves mobile devices. Moreover, African e-commerce owners and marketers can earn income by investing in Product Information Management (PIM) systems. Earning money from the e-commerce industry is a dream for any African, and it is time for that dream to come true.
Olayinka Sodiq is a qualified writer with technical, analytical and script writing experience gained from 5 years of in-house and freelance gigs. He is well versed in finance, investments, technology, blockchain, mergers and acquisitions, bankruptcy, etc.
* The opinions expressed in this article are those of a Business Insider Africa contributor. It does not represent the views of Business Insider Africa.